Green Clothes

Everyone looks better in green clothes!

Pamela Anderson Looks even Better in Green Clothes!

Apr-9-2009
Green Clothes

We are all aware of the numerous environmental initiatives being undertaken at the international, national, industrial and individual levels each day. But most of us tend to think that a green lifestyle is limited to the consumption of energy and the release of Carbon emissions. Well, look around and you’ll be able to identify many more significant aspects to green living, one popular facet among them being the use of green clothing.

I admit that Green clothing isn’t really the latest trend, at least not in circles where new fashions come out every season.  But it has been catching on quickly, made popular among the masses by the rich and the famous – yes, our very own “celebrities”. So Who cares what they are doing! Right? Well I do! And not for the reasons you may think. The fact is, as a society, at large, we watch them to see what they’re wearing what they’re doing and what they’re involved in and whenever possible try to imitate them. They even exert an influence on our outlook and way of thinking. Smart as they are, they’re aware of their own power and often use it to highlight important issues and advocating green clothing seems to be the latest focus area. So even I don’t personally care what some stranger in Beverly Hills is wearing to the market this morning, I DO care (and am thrilled, frankly) that many youngsters will go to great lengths to emulate their newfound passion for all that is green – including green clothes!

Take for example Pamela Anderson, the babe from Baywatch, already known to be a strong supporter of PETA, who has lately disclosed plans to work with renowned fashion designer Richie Rich to come up with a clothes line for the brand Muse. This line will focus on casual clothes including skirts, hooded tops and swimwear, apart from accessories like leather-free shoes which are all slated for a summer debut.

But Pammie isn’t the first one to do this. Bono, the lead singer of the US band U2, known for his involvement in many social responsibility initiatives has now formed a threesome with his wife and designer Rogan Gregory to create a brand called Edun - which is the word ‘Nude’ spelled backwards. They have promised to create green clothes by hiring family run businesses in South America and Africa and ensuring that better standards of labor practices are involved, indirectly making it clear that they are against clothes manufactured in sweatshops.

Other well known designers working hard to spread the Green fashion message include Oscar de la Renta and Diane von Furstenburg who were noted for sending eco-designs down the runway during the New York Olympus Fashion Week last fall. Noted designer and daughter of Sir Paul McCartney, Stella McCartney is also known for espousing the cause whom we mentioned here last week.

The second Eco Stiletto Green Girl’s Night Out held on the 17th of March, 2009, also saw a host of TV celebs out to give a hand to the green cause (Eco Stiletto is a company that’s into providing green fashion and features celebrities that support the cause).

Wearing new designer labels isn’t the only way to go green though. Buying and wearing ‘Vintage’ (read second-hand clothes), is also a great way to reduce the amount of cloth going into landfills. Actress, Jessica Alba , was heard praising this way of going green at the AMNH dance held on 27 March.

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Versace and Armani party with Patagonia and Bono???

Apr-1-2009
Green Clothes

In the fashion conscious world, more and more people want clothing and accessories that are green or green related. From organic cotton to hemp and everything in between, more fashion designers are using more and more “green” materials. Legendary names such as Oscar de la Renta are creating new earth-friendly lines as well as Giorgio Armani, which is expanding its eco friendly clothing collection. Diane Von Furstenberg is another line that has sustainable fashions for sale. Oftentimes, not only is it more environmentally ethical, but organic clothing tends to hold up better and is better constructed.

Although somewhat more obscure, Proenza Schouler is another name to be reckoned with on the list of eco friendly designers. When talking about eco fashions, let’s not forget the behemoth Versace, whose clothing material Ingeo created by Cargill is used by other designers as well. Victoria’s Secret is getting into the action with their organic wireless bras and panties. And while we’re on on the topic of lingerie, if you are looking for high end organic clothing, look no further than the Edun line created by U2’s Bono. This company is very strict as to what their guidelines for organic clothing are and from where they accept their organic product.

Linda Loudermilk is a Los Angeles based designer that only uses fabrics such as bamboo, sea weed, soy and organic cotton in her designs. From suits to shifts and denims, she has a style all her own. Nike is also involved in the green clothing line. Stella McCartney, whom we mentioned earlier this week, is also a big name designer who uses eco friendly materials in order to create her clothing line. Other designers that are included in the eco line are Anna Cohen, Phillip Lim and Patagonia. While Patagonia is seldom heard in the same sentence as Bono or Versace, this is one arena where they all truly come together in an effort to provide their oh-so-diverse markets with a product has in common their passion for quality and concern for our environment. Patagonia has a HUGE footprint in the “outdoor” clothing market for both men and women.

So, hopping back to a lesser known play, we still must mention Elroy Apparel which is a designer of women’s clothing that is created with socially and sustainable materials. From dresses to blazers and coats, each of these items is eco friendly and organic for not only the best fit, but also not needing to worry about harmful chemicals or dies. John Patrick Organic is yet another on the list of big names that are going green and eco friendly. More and more people are seeking out this type of clothing due to many different reasons. Concern for the natural resources of the earth, wanting garments that are vegan and cruelty free, concerned about pesticides are just some of the reasons.

More and more big names are either introducing or expanding their eco friendly lines as demand grows for this particular kind of product. With more and more consumers becoming more eco friendly, the demand is growing for product of this sort. The names listed above and more from big high couture designers to unknown and fledgling designers are looking at how to make their lines more eco friendly with sustainable resources, and using other materials in order to create a line of very green clothes.   As demand grows, more and more lines from Armani to Target and everything in between will start selling and creating eco friendly line.

So join the fun. Paint YOUR closet Green! (And next thing you know, you may have something to talk about next time you run into Bono !!)

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