Green Clothes

Everyone looks better in green clothes!

Organic Cotton – What is It? And Why Does it Make My Clothes Eco Friendly?

Organic cotton has been there for quite some time but it has only come to the lime light recently.  In fact, cultivation of cotton started as organic cotton due to a very limited demand and unavailability of chemical fertilizers and pesticides at that time.  But with the passage of time demand started increasing and due to mass production needed technological innovations such as high yielding varieties, pesticides and chemical fertilizers were developed and so the cotton crop, as we know it today, was born.  Whereas, cotton is thought to be very beneficial for people with all sorts of skin, the truth is that it is not!

So what is it that different organic cotton and the ordinary cotton that we use in the everyday lives?  Well, to be precise there is a hell lot of difference between the two.  The cotton products that we use commonly in our everyday lives combine a lot of factors which are injurious to are health and our environment.  The whole process of growing cotton as we know it today is based on practices that are harmful both for us and the environment around us.  Now we will analyze how they are harmful.

First of all, the high yielding varieties that are achieved through genetic engineering disturb the natural biodiversity and endanger the original species of plant. Secondly, cotton crop consumes a lot of minerals from the soil. It is not feasible to keep growing cotton without circulating the crop. Therefore, chemical fertilizers have to be used for continuous cropping of cotton. This causes the soil to burn and lose all its important minerals. Once this happens, there is no way of reclaiming the soil and desertification starts occurring, which means that rich soil turns into barren sands over the time.

Then there is another factor: pesticides. Because cotton is such a historical crop that has existed since time immemorial therefore it has also given enough time for the species of insects that thrive on it. These insects and pests are responsible for destroying the cotton crop and decreasing its yield or output. Therefore, chemicals called pesticides and insecticides are used to get rid of them and achieve maximum output. But these pesticides are extremely poisonous. They not only kill the harmful insects and pests but also kill the one that are useful for the crop like the ladybird.

Further, these chemical fertilizers and pesticide sprays contaminate the air. They settle in the fibres of cotton and are accumulated in them only to harm our bodies when we use them in our dresses. Secondly, the spray also endangers the livestock that are kept near the farm where the pesticide is sprayed. They poison the livestock and the poison is transferred from these kettle to us through the dairy products and meat products that we consume from these sources. These pesticides are also carried with air to the human working in the field or living near the area to poison them. And most of all they are responsible for adding greenhouse gases and destroying the ozone layer.

All these factors are the reasons why people are turning more and more to the organic cotton, again, these days. The whole concept of agriculture is reverting back to as it originally started because of the fact that it was much healthier for us and the environment. Organic cotton is obtained from all natural means of production without any usage of chemicals on any level.

First of all, there are no high yielding, bio-genetically manipulated varieties used in organic cotton to achieve high yield. Then the crop is grown on circulation basis meaning that once cotton is cultivated another crop will be cultivated from the same soil to fulfill the mineral deficiency. Thirdly, the pesticides and insecticides and all sorts of chemical fertilizers are strictly off limit for certified organic cotton as they are poisonous. The result of all these restrictions is that organic cotton contains no poisonous effects that can be harmful for people wearing them. Our environment remains safe as we do not contribute in damaging ozone layer or ruining the rich soil or killing the insects that are beneficial to the cotton crop.

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Painting the Red Carpet Green

Green Clothes

It’s not unusual to hear about celebrities “going green” nowadays. In fact, we regularly mention them here on But it’s refreshing to see one taking it a step farther, as she steps on the red carpet this spring for awards shows. Livia Firth, the lovely bride of British movie star Colin Firth, is a producer in her own right as well as proprietor of a green shop in Chiswick High Road called Eco Age. When she realized how many awards shows and premier events they would be attending this year, she challenged herself to wear only eco-fashion! According to Firth, to qualify as “green”, a garment has to respect “labour rights, repurposing, up-cycling, low waste, low carbon, low impact, sustainable fibres, alternative fibres and some organic fibres” – without sticking out like “a sustainable sore thumb.”

She is blogging about the experience on where she is also encouraging other women to seek more earth-friendly alternatives when dressing up for those special evenings out. I for one look forward to seeing what she can come up. If she can pull it off with the aplomb that I expect, it will give a lot of other women the courage to do the same, that eco-fashion can be just as glamorous as the latest couture from Rodeo Drive!

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Green Urban Clothing Brand – BrooklyNYC

Eco Fabrics

Today we all like to use everything 100% natural that constitutes Nature, the source of our essential necessities. Not only this, saving nature and environment is a global initiative and one of the steps to move in this direction is to wear 100% natural or green only. This shift in trend from polyester to conventional cotton clothing has forced the designers to produce stylish garment line from 100% natural and conventional cotton fabric, providing the environmentally conscious shopper with more and more eco-friendly choices.

And one such name is BrooklyNYC a renowned green, eco-friendly brand of clothes selling 100% cotton T-shirts. All the clothes manufactured and sold at BrooklyNYC that was launched in the year 2006, are 100% environment friendly or eco-friendly in nature. Reputed as the first Green Urban Clothing Brand, BrooklyNYC uses only non-PVC water based inks for Printing. These inks are environmentally safe and totally organic in nature. Not only this, the company uses recycled material too, such as the fabric made from soda bottles and a new synthetic material made of corn.

First, let’s understand the concept of eco-friendly in the context of garment industry. Well, this term implies to the garments made from 100% natural textiles such as soy, bamboo and organic cotton grown without the use of insecticides or bug killers. The company also trades in garments made of Lycocell or wood-pulp cellulose, Ingeo, and hump making the fabric extremely soft to touch. Not only this, at BrooklyNYC they believe in crafting fair-trade garments paying workers their reasonable dues.

As already mentioned, at BrooklyNYC all the inks used for printing T-Shirts are non-PVC based plastisol inks. The inks normally used to print most synthetic garments are highly toxic in nature. The PVC ink harm humans, especially babies if they even happen to lick the T-Shirts printed in this ink. Also, if this ink is not disposed off properly, it is equally destructive for the environment too. Because of this reason, it is officially banned in most of the environment-conscious places. However, the use of the T-shirts printed with Normal” PVC Plastisol ink is very common in the US, because they are far-more economical than non-PVC inks. Also, these inks suitable for screen printing can be used for mass production of T-shirts, unlike the clothing printed with non-PVC inks, which cost a lot more, but is gaining popularity with time.

The BrooklyNYC green clothing line makes use of non-toxic water-based ink for printing. It is more expensive, both in terms of resources and time, to produce water-based inks. Not only this, it is pretty difficult using these inks to print T-shirts too, However, these inks along with being soft, can be ironed over too. Therefore, at BrooklyNYC they only use water-based inks to make their line of clothing totally Green in true respect. Their clothing line for both men and women consists of unique creative tops for men and women in eye-pleasing styles and vivid colors, produced organically using safe printing methods.

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Bamboo Lingerie – Rachel McAdams Goes Eco Friendly

Green Clothes

Rachel McAdams, the Canadian superstar is campaigning to help the environment in a new way. She has been coaxing women around the world to use lingerie made from bamboo to help save the environment from global warming.

Rachel, who has acted in many movies, became a star after her role in the movie Notebook which was an adaptation of Nicholas Spark’s novel of the same name. She then started using her celebrity status to support environmental issues. She has even launched an environmental website called This website, a joint creation of three friends including Rachel, gives you numerous environment friendly tips to use in your daily life to help reduce your carbon footprint.

Bamboo underwear she says is, “a very sexy thing to do”, in addition she says, “They sound quite painful but they’re actually quite soft. I’ve also got soy underwear!”

Bamboo has many different environmental benefits as it is a renewable source and produces more oxygen compared to most trees on our planet. Now, environmentalists and fashion designers have come together to produce bamboo underwear. They are not what you might imagine them to be. Like Rachel says, there are quite soft. In fact, they are as comfortable as any other underwear you’d ever wear. Another benefit of bamboo underwear is that it dries at a faster rate compared to regular cloth underwear. They also allow your body to breathe better, this helps in dealing with odor problems as well and above everything else they are chemical free.

Rachel and her friends have been doing a fantastic job with their website for the past two years. On the eve of the websites second anniversary she said, “We’re coming on our two-year anniversary of and the environmental community has really opened up online. That’s the amazing thing about the Internet – for all the problems and concerns, the relationships you can develop with people who are on the same wavelength and deeply care about the same things is immediate and it’s vast.”

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