And one such name is BrooklyNYC a renowned green, eco-friendly brand of clothes selling 100% cotton T-shirts. All the clothes manufactured and sold at BrooklyNYC that was launched in the year 2006, are 100% environment friendly or eco-friendly in nature. Reputed as the first Green Urban Clothing Brand, BrooklyNYC uses only non-PVC water based inks for Printing. These inks are environmentally safe and totally organic in nature. Not only this, the company uses recycled material too, such as the fabric made from soda bottles and a new synthetic material made of corn.

First, let’s understand the concept of eco-friendly in the context of garment industry. Well, this term implies to the garments made from 100% natural textiles such as soy, bamboo and organic cotton grown without the use of insecticides or bug killers. The company also trades in garments made of Lycocell or wood-pulp cellulose, Ingeo, and hump making the fabric extremely soft to touch. Not only this, at BrooklyNYC they believe in crafting fair-trade garments paying workers their reasonable dues.

As already mentioned, at BrooklyNYC all the inks used for printing T-Shirts are non-PVC based plastisol inks. The inks normally used to print most synthetic garments are highly toxic in nature. The PVC ink harm humans, especially babies if they even happen to lick the T-Shirts printed in this ink. Also, if this ink is not disposed off properly, it is equally destructive for the environment too. Because of this reason, it is officially banned in most of the environment-conscious places. However, the use of the T-shirts printed with Normal” PVC Plastisol ink is very common in the US, because they are far-more economical than non-PVC inks. Also, these inks suitable for screen printing can be used for mass production of T-shirts, unlike the clothing printed with non-PVC inks, which cost a lot more, but is gaining popularity with time.

The BrooklyNYC green clothing line makes use of non-toxic water-based ink for printing. It is more expensive, both in terms of resources and time, to produce water-based inks. Not only this, it is pretty difficult using these inks to print T-shirts too, However, these inks along with being soft, can be ironed over too. Therefore, at BrooklyNYC they only use water-based inks to make their line of clothing totally Green in true respect. Their clothing line for both men and women consists of unique creative tops for men and women in eye-pleasing styles and vivid colors, produced organically using safe printing methods.

Technorati Tags: BrooklynNYC, green clothes, non-toxic, organic, plastisol, urban clothing

We are all aware of the numerous environmental initiatives being undertaken at the international, national, industrial and individual levels each day. But most of us tend to think that a green lifestyle is limited to the consumption of energy and the release of Carbon emissions. Well, look around and you’ll be able to identify many more significant aspects to green living, one popular facet among them being the use of green clothing.

I admit that Green clothing isn’t really the latest trend, at least not in circles where new fashions come out every season.  But it has been catching on quickly, made popular among the masses by the rich and the famous – yes, our very own “celebrities”. So Who cares what they are doing! Right? Well I do! And not for the reasons you may think. The fact is, as a society, at large, we watch them to see what they’re wearing what they’re doing and what they’re involved in and whenever possible try to imitate them. They even exert an influence on our outlook and way of thinking. Smart as they are, they’re aware of their own power and often use it to highlight important issues and advocating green clothing seems to be the latest focus area. So even I don’t personally care what some stranger in Beverly Hills is wearing to the market this morning, I DO care (and am thrilled, frankly) that many youngsters will go to great lengths to emulate their newfound passion for all that is green – including green clothes!

Take for example Pamela Anderson, the babe from Baywatch, already known to be a strong supporter of PETA, who has lately disclosed plans to work with renowned fashion designer Richie Rich to come up with a clothes line for the brand Muse. This line will focus on casual clothes including skirts, hooded tops and swimwear, apart from accessories like leather-free shoes which are all slated for a summer debut.

But Pammie isn’t the first one to do this. Bono, the lead singer of the US band U2, known for his involvement in many social responsibility initiatives has now formed a threesome with his wife and designer Rogan Gregory to create a brand called Edun - which is the word ‘Nude’ spelled backwards. They have promised to create green clothes by hiring family run businesses in South America and Africa and ensuring that better standards of labor practices are involved, indirectly making it clear that they are against clothes manufactured in sweatshops.

Other well known designers working hard to spread the Green fashion message include Oscar de la Renta and Diane von Furstenburg who were noted for sending eco-designs down the runway during the New York Olympus Fashion Week last fall. Noted designer and daughter of Sir Paul McCartney, Stella McCartney is also known for espousing the cause whom we mentioned here last week.

The second Eco Stiletto Green Girl’s Night Out held on the 17^th of March, 2009, also saw a host of TV celebs out to give a hand to the green cause (Eco Stiletto is a company that’s into providing green fashion and features celebrities that support the cause).

Wearing new designer labels isn’t the only way to go green though. Buying and wearing ‘Vintage’ (read second-hand clothes), is also a great way to reduce the amount of cloth going into landfills. Actress, Jessica Alba , was heard praising this way of going green at the AMNH dance held on 27 March.

Technorati Tags: Bono, celebrities, Diane von Furstenburg, Eco Stiletto, green clothes, Green Girl's Night Out, Jessica Alba, New York, Oscar de la Renta, Pam Anderson, Stella McCartney

So today, I’m going to bring you a few articles and stores that I found interesting and inspiring.  They offer what we don’t yet offer here at Greenclothes.org.  But even if we did, heck, it’s only fair that we share the love with our fellow greenies!  Enjoy!

• Creating a Non-toxic Nursery For Your Baby | Focus Organic.com – Newborns spend a large portion of their early life in their nursery, so keeping it as healthy as possible is an important task. Creating a non-toxic environment for your baby can help to reduce their exposure to chemicals. …
• Brown bag lunches your kids will eat!- The first edition of this post was so popular last year, and is still bringing me search traffic (hi Googlers! Welcome to MomCooks!) that I am reposting the recipes along with some new information. Ever since my oldest son started …
• organic, eco-friendly diaper cakes – weird title? yes, i know. i was clicking around etsy yesterday when i found this really strange, really cool product: organic diaper cakes created by etsy user babydaysdiapercakes. talk about an interesting find! …
• eco-friendly swimwear – summer is coming and it’s time to start thinking swim suits. if you’ve been getting in shape over the winter (or even if you haven’t!) a nice swimsuit can be a treat. head to the beach this summer in eco-conscious swimwear and you’ll …

Technorati Tags: eco friendly, eco friendly swimwear, green clothes, organic baby clothes, organic clothing stores, organic cotton

OK, so if you have read a fashion mag in the past 5 years or past 5 days, you know that one of the fastest growing sectors in the industry is “eco-fashion”. We like to keep it simple here and just call them “green clothes”, because frankly, everyone has a different definition. But in any event, while you’ve probably picked a few personal favorites, it’s possible that you’ve missed out on a few of those that got lost wandering among the herds in the world organic clothing. One of our goals here is to keep you posted when we see one we think you might be interested in.

The following are some of our favorite ones we chose to feature today:

1. Stella McCartney: While you know the name, and probably know that her collections have been animal-friendly since she began in 1997, you may not have known that she now has an Organic line as well. Her current collection features both dressy and casual pieces, constructed of both organic cotton and organic hemp. Her wares can be found in any of her 11 stores, including flagships in New York, London, Paris and LA as well as 600 other stores in over 50 countries.

We like: In 2007, McCartney introduced “CARE”, the first luxury organic skincare line, containing 100% organic active ingredients.

2. howies:  A family brand, selling one of the most comfortable green couture, howies is a UK-based Company, started with 4 Tshirts in 1995. While the company acknowledges that their clothing might seem to be over priced at the first glance, if the customer calculates their value on sustainability terms, it would prove its worth. We definitely recommend heading on over to their website for a fun read about their beliefs and their history.

We like: howies pledges to give 1% of their turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects.

3. Levis Eco : Huh? When all the big league players started jumping onto the green band wagon, how could the master of jeans stay behind? Yes we are talking about that Levis. They came into the industry with their certified organic cotton denim in the Fall of 2006 and how! With their outstanding collection, they proved themselves once again to be the toughest competitors in their league.

We like: Earth-friendly elements include the use of recycled buttons, rivets and zippers, and natural indigo was used to dye some styles of jeans. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink.

Technorati Tags: animal-friendly, certified organic cotton, earth friendly, earth-friendly brands, eco fashion, green clothes, hemp, howies, Levis, Levis Eco, natural indigo, organic clothing, organic cotton, organic fabric, organic hemp, recycled, recycled paper, soy-based ink, Stella McCartney, sustainable

• Eco-Fashion Prom Contest Holds NYC Dress Swap Event // Archives … – Eco-Fashion Prom Contest Holds NYC Dress Swap Event. Filed under: events, events: nyc — parrish @ 2:05 pm. dress. Earlier this month we told you about Project Green Prom — a celebrity-judged online video contest where Prom-goers post …

• Eco Fashion Events | 39thandbroadway.com – This blog is devoted to fashion insiders who work in New York’s garment center and the fashion industry and need a place to gossip, vent and network.

• The Cost of Eco-Fashion | Green Grechen Eco-Friendly Fashion and … – this was originally published as a guest-post over at green+chic, but I wanted to share it with you here as well) The latest collections from.

• Cool, funky environmental friendly bags – envirosax.jpg. Here’s another environmental eco friendly reusable bags spreading the environmental message in real style! Based in Australia, Envirosax bags provide an exclusive range of eco friendly reusable shopping bags, …

Technorati Tags: eco fashion, eco friendly, environmental friendly, green clothes

While we may not always agree on what exactly constitutes earth-friendly, ethical, sustainable and responsible, we will always strive to provide wholesome and beautiful options for you in an effort to do our small part to preserve our wonderful resources.

Because after all, everyone looks better in green!

Technorati Tags: earth friendly, eco fashion, ethical, green, green clothes, sustainable