“Go Green!!!” has been a slogan adapted by various environmentalist organizations to protect the planet. Due to spreading awareness, now it is being adapted by industrial sector, not to mention the fashion industry as well.
Fashion industry is well known for its cruelty; the use of all those “bad” chemicals when it comes to manufacture clothing is on top of the environmentalists’ hit list. However in the late 20th century, the fashion industry — as they say — “grew a heart”.
The concept of ethical fashion came into being. The idea was implicated with all fashion related products including garments. This further expanded to special trade locations, formally named as eco stores later on.
The entire concept of “ethical fashion” and “eco friendly products” has a deeper meaning than it apparently shows. It’s not just about a bunch of naturally manufactured products that you may acquire. Eco stores are not just places that say “Come shop at our store. We have the largest collection of the eco friendly products”.
The roots go deep — “revolutionary” deep. The word “eco” changes the entire way an industry may operate. “Ethical” gives it the required strength to do so and much more.
The two notions tend to reduce the harmful effects of any production process on the environment, make the product reusable & recyclable, help the economy to grow strong, work for the welfare of the working class and equity in any given society.
The trend of shopping at eco stores in rapidly increasing as people have begun to realize the crucial importance of eco friendly products. First it was considered to be applied only on the perishable food products — one must eat everything close to nature; it’s good for health and saves the planet, too.
Now, it is about everything. Eco stores supply everything from food commodities to natural make-up and ethical fashion wear. This is really something to get the attention of fashion freaks.
Shopping at an eco store helps you take part in the easiest way to save the planet. You don’t need to do anything else but to shop; and of course, to realize the good deed.
Clothing is an item you most frequently shop for. Every time you shop for your fashion wear at an eco store, simply review the process; the chain of good deeds; the loop of happiness.
Eco-fashion or sustainable clothing begins with the production of cotton. So, begin your thinking process from there. Think of the farmers who worked really hard, extra hard, as organic cotton production needs that. No chemicals mean that the farmers have to be on their toes to save the yield from pests.
As the core of ethical fashion is fair trade, rest assured that those hard workers would get a fair payment and may enjoy a reasonable standard of living (which otherwise does not hold a good probability).
This fair trade implies on the entire process, means that everyone involved from step one of production to the final sale will enjoy the benefits. Absence of chemicals ensures better health conditions of the workers as well.
Eco friendly production also looks after the excellent working conditions for the labour class, treating them equal and showing respect in all manners.
All this creates a healthy working environment, less-troubled people form a well-functioning society and as they are paid well, they can also enjoy various luxuries. All these are signs for inviting investments and a growing economy.
The sustainable clothing is now in the market, so there must be a place which deals as fairly with people as they were dealt with throughout the production process; no ripping off, no unethical profit margins, power to the people, equity, welfare and eco friendly.
Eco stores operate keeping all these things in mind. They deal with only those companies which produce eco friendly products and most of them have entire departments of used products, especially ethical fashion wear. Recycling and reusing is the top priority.
The investors follow all the ethical codes and target the welfare of society. Efforts to save natural resources are a highlighted feature in there so to save mother earth.
Most people like following latest trends, so take a step and start following the exciting new trend of shopping for your ethical fashion wear at an eco store. Take your part today is making this world a better place to live.