Green Clothes

Everyone looks better in green clothes!

Shopping For Your Ethical Fashion Wear at an Eco Store

“Go Green!!!” has been a slogan adapted by various environmentalist organizations to protect the planet. Due to spreading awareness, now it is being adapted by industrial sector, not to mention the fashion industry as well.

Fashion industry is well known for its cruelty; the use of all those “bad” chemicals when it comes to manufacture clothing is on top of the environmentalists’ hit list. However in the late 20th century, the fashion industry — as they say — “grew a heart”.

The concept of ethical fashion came into being. The idea was implicated with all fashion related products including garments. This further expanded to special trade locations, formally named as eco stores later on.

The entire concept of “ethical fashion” and “eco friendly products” has a deeper meaning than it apparently shows. It’s not just about a bunch of naturally manufactured products that you may acquire. Eco stores are not just places that say “Come shop at our store. We have the largest collection of the eco friendly products”.

The roots go deep — “revolutionary” deep. The word “eco” changes the entire way an industry may operate. “Ethical” gives it the required strength to do so and much more.

The two notions tend to reduce the harmful effects of any production process on the environment, make the product reusable & recyclable, help the economy to grow strong, work for the welfare of the working class and equity in any given society.

The trend of shopping at eco stores in rapidly increasing as people have begun to realize the crucial importance of eco friendly products. First it was considered to be applied only on the perishable food products — one must eat everything close to nature; it’s good for health and saves the planet, too.

Now, it is about everything. Eco stores supply everything from food commodities to natural make-up and ethical fashion wear. This is really something to get the attention of fashion freaks.

Shopping at an eco store helps you take part in the easiest way to save the planet. You don’t need to do anything else but to shop; and of course, to realize the good deed.

Clothing is an item you most frequently shop for. Every time you shop for your fashion wear at an eco store, simply review the process; the chain of good deeds; the loop of happiness.

Eco-fashion or sustainable clothing begins with the production of cotton. So, begin your thinking process from there. Think of the farmers who worked really hard, extra hard, as organic cotton production needs that. No chemicals mean that the farmers have to be on their toes to save the yield from pests.

As the core of ethical fashion is fair trade, rest assured that those hard workers would get a fair payment and may enjoy a reasonable standard of living (which otherwise does not hold a good probability).

This fair trade implies on the entire process, means that everyone involved from step one of production to the final sale will enjoy the benefits. Absence of chemicals ensures better health conditions of the workers as well.

Eco friendly production also looks after the excellent working conditions for the labour class, treating them equal and showing respect in all manners.

All this creates a healthy working environment, less-troubled people form a well-functioning society and as they are paid well, they can also enjoy various luxuries. All these are signs for inviting investments and a growing economy.

The sustainable clothing is now in the market, so there must be a place which deals as fairly with people as they were dealt with throughout the production process; no ripping off, no unethical profit margins, power to the people, equity, welfare and eco friendly.

Eco stores operate keeping all these things in mind. They deal with only those companies which produce eco friendly products and most of them have entire departments of used products, especially ethical fashion wear. Recycling and reusing is the top priority.

The investors follow all the ethical codes and target the welfare of society. Efforts to save natural resources are a highlighted feature in there so to save mother earth.

Most people like following latest trends, so take a step and start following the exciting new trend of shopping for your ethical fashion wear at an eco store. Take your part today is making this world a better place to live.

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Why Is Eco-Fashion Important / Why Do We Believe In Sustainable Clothing?

Apr-20-2012
Green Clothes

Since ages, fashion has been one of the most important factors of every civilization. People have devoted their lives to set a new trend and making others look good — or you may say “style in a better way”. It’s a race that everyone wants to win.

A parallel race, supported by many other groups, is for saving the environment. You switch on the TV and you’ll find whole channels dedicated to fashion and environment, both fighting for their own separate causes.

Yet their paths often cross when environmentalists accuse the fashion industry to be absolutely cruel towards the environment (which isn’t entirely untrue, by the way)

Some thought that life without changing fashion trends is no life at all, while ditching the planet can be translated as death to all on the longer run. What good would fashion serve on a dead planet???? The realization of the fact gave birth to the concept of eco-fashion, also known to be sustainable clothing.

It is also called “fashion with a conscious” by some trend setters. Eco-fashion is very important on many levels. The concept tends to change the entire production process affecting several lives throughout.

The concept of eco-fashion is based on the three R’s of recycling and the three Legs of sustainability; reduce, reuse, recycle and economics, ecology, (social) equity, that is everything needed to make the planet and the society a better place to live.

Reviewing the general fashion industry, numerous harmful chemicals are used for making synthetic fiber, dying, bleaching, etc. Even the natural cotton is poisoned with tons of chemicals. Those chemicals are disposed of improperly hence polluting the rivers (and other water sources) and air.

The chemicals also affect the sustainability of clothes. Therefore they are discarded sooner than later. Most of them cannot be even reused due to their worn out condition.

Secondly, the working class in fashion industry (or any other, as a matter of fact) isn’t often paid that well in most of the countries. The working conditions are also unbearable; long hours, no considerable protection against the harmful chemicals used for production, persistent ailments and the list can go on forever.

Eco-fashion changes all of it. The process starts from the core; that is the production of organic cotton. The yield is grown using all the organic means. No insecticides and pesticides, use of organic fertilizers and a lot of hard work.

Cotton naturally comes in different colours. The typical shades are red, yellow, mauve and orange. If naturally coloured organic cotton is used, use of dyes and bleaching agents is discouraged, having a positive impact on pollution control.

Sustainability of clothes is also increased manifold. Clothing becomes more durable because of the absence of chemicals (natural colours do not fade away that easily), can be fairly reused and ultimately recycled.

The yield of organic cotton is lesser however the profit margins are good as the cost of productions is not that high and also because eco-fashion believes in fair trade.

Eco-fashion stake holders that obtain organic cotton make sure that the farmers get rewarded for their efforts and stay above the poverty line by all means.

Imply the ethical code throughout the eco-fashion production process that is procurement of raw material, transporting it to the factories, manufacturing, distribution and finally the sale; the society moves towards economical growth and stability.

The purchasing power of the entire working class involved improves, increasing the demand of many products. With an increased demand, the production process in those sectors would flourish, generating further investment and employment for more which will in turn improve their purchasing power —- and the cycle goes on.

With the economic prosperity and social equity, the society can rid itself of many evils leaving the people to excel and prosper.

Fashion is something that people will never let go of. All the better if it is eco friendly and creates stronger social bonds rather than creating hatred and inferiority complexes.

It is a huge industry; being flourished worldwide and can play a very important role for saving the planet in many different ways. Eco-fashion gives you sustainable clothing, a healthier environment and a prosperous growing economy. Is there anything else you can ask from people “who can style you in a better way”????

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Organic Cotton – What is It? And Why Does it Make My Clothes Eco Friendly?

Organic cotton has been there for quite some time but it has only come to the lime light recently.  In fact, cultivation of cotton started as organic cotton due to a very limited demand and unavailability of chemical fertilizers and pesticides at that time.  But with the passage of time demand started increasing and due to mass production needed technological innovations such as high yielding varieties, pesticides and chemical fertilizers were developed and so the cotton crop, as we know it today, was born.  Whereas, cotton is thought to be very beneficial for people with all sorts of skin, the truth is that it is not!

So what is it that different organic cotton and the ordinary cotton that we use in the everyday lives?  Well, to be precise there is a hell lot of difference between the two.  The cotton products that we use commonly in our everyday lives combine a lot of factors which are injurious to are health and our environment.  The whole process of growing cotton as we know it today is based on practices that are harmful both for us and the environment around us.  Now we will analyze how they are harmful.

First of all, the high yielding varieties that are achieved through genetic engineering disturb the natural biodiversity and endanger the original species of plant. Secondly, cotton crop consumes a lot of minerals from the soil. It is not feasible to keep growing cotton without circulating the crop. Therefore, chemical fertilizers have to be used for continuous cropping of cotton. This causes the soil to burn and lose all its important minerals. Once this happens, there is no way of reclaiming the soil and desertification starts occurring, which means that rich soil turns into barren sands over the time.

Then there is another factor: pesticides. Because cotton is such a historical crop that has existed since time immemorial therefore it has also given enough time for the species of insects that thrive on it. These insects and pests are responsible for destroying the cotton crop and decreasing its yield or output. Therefore, chemicals called pesticides and insecticides are used to get rid of them and achieve maximum output. But these pesticides are extremely poisonous. They not only kill the harmful insects and pests but also kill the one that are useful for the crop like the ladybird.

Further, these chemical fertilizers and pesticide sprays contaminate the air. They settle in the fibres of cotton and are accumulated in them only to harm our bodies when we use them in our dresses. Secondly, the spray also endangers the livestock that are kept near the farm where the pesticide is sprayed. They poison the livestock and the poison is transferred from these kettle to us through the dairy products and meat products that we consume from these sources. These pesticides are also carried with air to the human working in the field or living near the area to poison them. And most of all they are responsible for adding greenhouse gases and destroying the ozone layer.

All these factors are the reasons why people are turning more and more to the organic cotton, again, these days. The whole concept of agriculture is reverting back to as it originally started because of the fact that it was much healthier for us and the environment. Organic cotton is obtained from all natural means of production without any usage of chemicals on any level.

First of all, there are no high yielding, bio-genetically manipulated varieties used in organic cotton to achieve high yield. Then the crop is grown on circulation basis meaning that once cotton is cultivated another crop will be cultivated from the same soil to fulfill the mineral deficiency. Thirdly, the pesticides and insecticides and all sorts of chemical fertilizers are strictly off limit for certified organic cotton as they are poisonous. The result of all these restrictions is that organic cotton contains no poisonous effects that can be harmful for people wearing them. Our environment remains safe as we do not contribute in damaging ozone layer or ruining the rich soil or killing the insects that are beneficial to the cotton crop.

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Hemp Clothes for your Green Wardrobe

Hemp is an important natural plant which has several uses to humankind. It is a prehistoric plant which means that hemp existed from the times when even the humans had not learnt to read and write and when no recorded history was available. In fact, some of the historians and archaeologists are of the view that hemp predated Stone Age and dates back somewhere to the Neolithic period. This means that hemp was potentially one of the first, if not the first, fibre that human every used to fashion themselves some sort of a dress.

Throughout the history, hemp has been an extremely useful crop for humanity which would fulfil many of his needs in daily life. Hemp has been commonly used in paper industry, bio-fuel making, cordage, making healthy foods and also for fashioning plastic which is biodegradable. However, these were only some of the uses that hemp has or had for humankind through the course of their history and it does not, at all, means that hemp was limited to fulfilling needs in these aforementioned areas. In fact, the first and the most important role of hemp for humankind was for creating dresses for themselves from hemp plant and this is still being done.

Now that we know how historically significant hemp has been right from the beginning or inception of humans, probably, we must move to the more important task which is the theme of this article as well: this means discussing the role of hemp as a fibre for fashioning out clothes and dresses and forming fabric out of it. But first we will have a brief look at the advantages of sustainability that hemp crop offers naturally to its farmers and perhaps you will be able to see why hemp is one of the most important eco-friendly fabrics that are present today.

So starting now with the advantages of sustainability that hemp crop offers to its farmers; we must say that hemp is exactly opposite to cotton, which is the most widely used fabric in the world today. Whereas the plantation of cotton is very exploitative for the soil as it consumes a lot of minerals from the soil and leaves it dead after a few cycles of continuous cultivation, hemp is actually complementing for the soil. Hemp crop takes very few minerals from the soil and more than two third of these minerals are restored back into the soil with each growth cycle of hemp.

Another advantage that hemp crop has is that unlike cotton which attracts all sorts of insects and pests to feed on it, hemp is not prone to such pest attacks and this ability is natural; not achieved through genetic manipulation. Due to this factor hemp does not rely on chemical pesticide sprays to get rid of harmful pests. This, again, makes hemp more eco-friendly and health friendly as well. The roots of hemp plant are really long as well which means that it can hold the soil very well and prevents soil erosion from wind and floods.

Sustainability and eco-friendliness are not exactly the points that everyone is looking up to as a basis of their crop selection. Everyone wants to make good money from their crop and no matter how good or bad it is to human health and environment, if it gives you good money, people will plant it. I mean look at all the poppy cultivation. Therefore, hemp has to be good on this account as well; and it is. Due to no reliance on fertilizers and pesticides the cost is down and due to almost four times greater yield than cotton on a given area, hemp is also considerably more profitable.

It has been noted that almost 80% of human clothing were fashioned from hemp fabrics until 1920s. You might be in for a shock when you come to know that your favourite jeans manufacturer – Levi Strauss – primarily used to make jeans from hemp. Many of the brands in clothing are again catching up with the trend of using hemp in their garment products due to the environment friendly nature of this fabric and also due to the profitability attached with using hemp fibre in fabrics.

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Soy Fabric – The Vegetable Cashmere

Yes, we’ve written about soy fabric before, but we find the idea fascinating!  So we’ve done a little more research.

Our world is changing quickly and that too not in all good ways that we would have wanted to see it changing but in bad ways too.  All the anthropogenic activities have caused immense damage to the environment that we live in and that is the reason that today we live in a world that is becoming hotter by the day. If we do not become cautious today then we will leave a barren, resource less world to our next generation who will hold us responsible for destroying this world which was once beautiful. The caution has to start today and from the activities that we heedlessly perform everyday without even considering what effect they would have on our environment.

One of these heedless activities that we never ever considered to be harmful or even affecting our environment was the way we dressed and the materials that we bought as fabrics. Cotton is one of our most preferred clothing product and if we look at the cost of growing cotton and producing cotton clothes that is paid by the environment; it is immense and we totally overlook it. Right from the growth of cotton crop to the production of cotton fibre and making of cotton cloth, the practices are highly damaging to the eco-system.

When it comes to eco-friendly fabrics we hear about organic cotton again. But growing organic cotton still has considerably higher impact on the eco-system. A much more eco-friendly fabric that world is coming across now is the soy fabric. Yes, soy; which is known for the milk to be used for preparing our coffee or as an ingredient in our hand creams and the candles, can now be turned into fibre to make clothes for us which are not only very eco-friendly but also very healthy, comfortable and stylish in wearing.

What is it exactly, then, that makes soy fabric so good? Well, to start off we must look at the environmental side of it as we started with the issue of considering the environmental side with our clothing selection. Soy fabric is fashioned out of a material known as hulls of soy. This was once considered to be a waste and had to be disposed off but now it is discovered that it can be used to form soy fibre that can be used in making excellent fabric to be used by humans.

Turning a waste into something worthwhile is good for environment. Secondly, the soy fabric is completely biodegradable which can be very easily understood as we know that it is a by product of what was basically a vegetable. Then there is the fact that soy has a much lesser impact on environment and eco-system as compared to growing even the organic cotton. It takes much less off the soil and requires no pesticides, which means no damage to the eco system and to the ozone layer. Thus, we know that soy fabrics are completely eco-friendly from all aspects.

Now we must move on to the other areas that were that primary selection criteria for choosing clothing. Comfort, style and pricing. To start with, soy fabrics are extremely comfortable as they are porous in nature. This means that they do not trap air and keep your body easily ventilated all the time. This makes you sweat less even in the hot days. Then there is the quality that it is highly absorbing and quickly drying which means that even if you sweat, it will not make you feel uncomfortable like most of the man-made fabrics like polyester.

Soy fabric has amino acids in it which are responsible for making our blood circulation better. They are suitable for all skin types. Some of the research also identifies that soy fabric has collagen in it which is good for your skin.

Soy fabric is so soft and drapes so well that it has been given the title of vegetable cashmere. So if it is styling that you are looking forward to soy fabric is the fabric for you. The pricing is a bit higher than ordinary clothing but that is because of the fact that soy is obtained from all organic sources and also because of the fact that it is just a recent discovery. But I personally feel happy to pay a bit extra to keep healthy personally and to keep my environment safe.

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Eco-Friendly Fabrics

So what determines the environmental friendliness or eco-friendly materials and substances are the current buzzwords of today? Everyone is looking for materials that are not harmful to Mother Nature rather on the contrary they are complementing to the nature. In the past, the only basis of selection for our clothing was either style or price but now there is an addition to this criterion as well. Environmental friendliness has also been integrated into the criterion of cloth selection and that is the primary reason why eco-friendly fabrics are gaining prominence every day. Eco-friendly fabrics have been there for quite some time but it is now, due to increased environmental awareness, that everyone is taking interest in them.

Apart from the hue and cry raised by the environmentalists and the awareness created for saving Mother-Nature there is the factor that these eco-friendly fabrics are also better for the health of the user than using the ordinary clothes that we wear ordinarily every day. The reason for eco-friendly fabrics being better for ordinary everyday user’s health is that they are not taken from polluted sources. All eco-friendly fabrics are grown or manufactured in a very environment friendly manner which includes the condition that there is no use made of harmful chemicals like pesticides.  Why does this matter?  Intensive scientific testing has proven that the human body actually absorbs the residual chemicals from the fibers that are woven into clothing!

Some of the eco-friendly fabrics available for your better choices today are:

•  Organic cotton
•  Hemp
•  Bamboo
•  Soy (Wha?!  Yes, Soy.  See our other articles about soy.)

To make sure that the eco-friendly fabrics are really eco-friendly and not bogus claims, there are strict measures that the producers and manufacturer of such fabrics have to follow. First of all, the criterion is to use no chemicals or pesticides on your crops if you are using naturally grown material for your fabric. This constitutes to “organic”  designation.  If you are not using natural crops to make eco-friendly fabrics you should use completely biodegradable material with no harmful chemicals used in dying or other processes of fabric formation. If the material is not biodegradable it must completely obtained from recycled resources.  This is what is referred to as “sustainable” material.

The checks and balances are not only reserved for the manufacturing and pre-manufacturing part but even small things such as transportation of these materials from the country of origin to the country of consumption or processing is also brought into consideration when awarding the title of eco-friendly fabrics to any fabric. Hence, the criterion covers every aspect from plant growth to the transportation of these materials and the product that satisfies each of these standards is then titled as eco-friendly fabric.

Eco-friendly fabrics are undoubtedly better both for the consumer directly and the environment that we live in but there is one downside to these eco-friendly fabrics as well. This down side is the extra price that such materials cost to you. Growing crops such as cotton and jute without using pesticides is costly. Similarly, replacing chemicals in dying and manufacturing process makes the production of the final product more expensive than ordinary. And lastly the transportation criterion for eco-friendly fabrics also contributes in raising the cost quite a bit. This is the reason why all such eco-friendly products cost so much more than ordinary products, and eco-friendly fabrics is no exception. This limits the affordability of such materials only to the well off people.

While not every piece of fabric can lay claim to all of different “green” criteria of being sustainable,  organic or fair trade, they are all positive steps in the right direction of dressing in harmony with Earth.

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Painting the Red Carpet Green

Jan-25-2010
Green Clothes

It’s not unusual to hear about celebrities “going green” nowadays. In fact, we regularly mention them here on Greenclothes.org. But it’s refreshing to see one taking it a step farther, as she steps on the red carpet this spring for awards shows. Livia Firth, the lovely bride of British movie star Colin Firth, is a producer in her own right as well as proprietor of a green shop in Chiswick High Road called Eco Age. When she realized how many awards shows and premier events they would be attending this year, she challenged herself to wear only eco-fashion! According to Firth, to qualify as “green”, a garment has to respect “labour rights, repurposing, up-cycling, low waste, low carbon, low impact, sustainable fibres, alternative fibres and some organic fibres” – without sticking out like “a sustainable sore thumb.”

She is blogging about the experience on Vogue.com where she is also encouraging other women to seek more earth-friendly alternatives when dressing up for those special evenings out. I for one look forward to seeing what she can come up. If she can pull it off with the aplomb that I expect, it will give a lot of other women the courage to do the same, that eco-fashion can be just as glamorous as the latest couture from Rodeo Drive!

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5 Sustainable Clothing Trends in Fabrics

Apr-12-2009
Eco Fabrics

The terms ‘sustainable clothing’ and ‘organic clothing’ are often used together and both essentially belong to the same genre of eco-friendly clothing materials. Although, they serve the same purpose and can be broadly classified as Green eco-fashion materials there are a few minor difference between the two. The difference doesn’t lie in their approach to the concept of being green or eco-friendly but their origins.

While organic clothing evolved from the movement of organically developed materials, sustainable clothing is more of an environmental consciousness that is slowly gaining momentum. Sustainable clothing also emphasizes upon the recycling of goods in our daily use. Essentials for a clothing material to be considered suited for ecological purposes, i.e. being sustainable:

  • Clothing material is derived from renewable/recycled raw materials
  • Efficient use of production resources such as energy, manpower and water with preference for using renewable inputs for manufacturing
  • Creating absolutely safe clothing material with regards to consumer health and the environment

Some Of The Most Noteworthy Materials Used In Sustainable Clothing

1. Bamboo

Bamboo is best suited for clothing meant for the hotter temperatures. It can absorb the sweat and lets it evaporate within seconds. This creates a natural mechanism of dispelling heat and maintaining fabric breathability. New fabrics being created from bamboo are equally adept for keeping you warmer in colder conditions. Bamboo-created clothing is naturally anti-bacterial and odor free.

How is it sustainable?

  • Bamboo grows without any artificial assistance, i.e. it is totally natural and sustainable as it doesn’t need pesticides and fertilizers
  • Bamboo plant is not uprooted like other plants. This helps to maintain the soil’s stability.
  • Bamboo yield in terms of per acre is nearly 10 times more than that for cotton
  • More bamboo plantations will mean more neutralization of greenhouse gases

2. Lyocell

This is produced from the cellulose found in wood. This makes Lyocell one of the purest forms of sustainable clothing. The fabric adheres to all quality demands meant for medical or technical compatibility.

How is it sustainable?

  • Its production is extremely eco-friendly and doesn’t use harmful dyes and chemicals and the Lyocell fiber is 100% bio-degradable
  • The end product is strikingly similar to cotton and hence, this makes it a very useful substitute for current manufacturing demands
  • Since, it is derived from wood, it can be regarded as the most replenishable and hence, the most sustainable form of clothing
  • Cellulose extraction uses nearly negligible artificially-produced extraction agents

3. Hemp

It is famous for being the most durable among all natural fibers and is often called the miracle fiber. It is lightweight, long-lasting, highly-absorbent and much stronger than other fibers. It is best suited for outdoor wear being weather resistant.

How is it sustainable?

  • Hemp crop does not need pesticides and uses a very little amount of water
  • It is known for enriching the soil where it is grown since it has an exhaustive root system which also helps to prevent soil-erosion
  • Extremely cost-effective to grow and has minimal agricultural requirements

4. Soy Fiber

Soy blended or pure soy fiber clothing has some excellent qualities like having a luster that is similar to silk and absorbs moisture like cotton. However, it offers the best of ventilation when compared with these two conventional fabrics.

How is it sustainable?

  • Its manufacturing is an example of bioengineering and proteins are extracted from sources like soybean oil and soymilk
  • This makes it a recycled product, since it is akin to creating something useful from a conventional manufacturing process
  • It is highly sustainable since by-products like soybean dregs are further used as fodder or natural fertilizer

5. Organic Cotton

Organic cotton is a huge improvement over the traditionally-grown cotton. For starters, it is grown following strict regulations that prevent the use of chemicals that can enter the fiber. Even its harvesting is less automated to ensure that the soil isn’t being drained. Perhaps, the only natural resource it does drain to a certain extent is water.

How is it sustainable?

  • Organic cotton is grown in a manner that actually replenishes the ecosystem rather than exhausting its nutrients
  • It is grown without using conventional chemical/toxic pesticides or synthetic fertilizers
  • Only certified or organic facilities are allowed to procure/manufacture organic clothing and they use only low-impact dyes or mineral-based shades that don’t affect the consumers or the environment

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Versace and Armani party with Patagonia and Bono???

Apr-1-2009
Green Clothes

In the fashion conscious world, more and more people want clothing and accessories that are green or green related. From organic cotton to hemp and everything in between, more fashion designers are using more and more “green” materials. Legendary names such as Oscar de la Renta are creating new earth-friendly lines as well as Giorgio Armani, which is expanding its eco friendly clothing collection. Diane Von Furstenberg is another line that has sustainable fashions for sale. Oftentimes, not only is it more environmentally ethical, but organic clothing tends to hold up better and is better constructed.

Although somewhat more obscure, Proenza Schouler is another name to be reckoned with on the list of eco friendly designers. When talking about eco fashions, let’s not forget the behemoth Versace, whose clothing material Ingeo created by Cargill is used by other designers as well. Victoria’s Secret is getting into the action with their organic wireless bras and panties. And while we’re on on the topic of lingerie, if you are looking for high end organic clothing, look no further than the Edun line created by U2’s Bono. This company is very strict as to what their guidelines for organic clothing are and from where they accept their organic product.

Linda Loudermilk is a Los Angeles based designer that only uses fabrics such as bamboo, sea weed, soy and organic cotton in her designs. From suits to shifts and denims, she has a style all her own. Nike is also involved in the green clothing line. Stella McCartney, whom we mentioned earlier this week, is also a big name designer who uses eco friendly materials in order to create her clothing line. Other designers that are included in the eco line are Anna Cohen, Phillip Lim and Patagonia. While Patagonia is seldom heard in the same sentence as Bono or Versace, this is one arena where they all truly come together in an effort to provide their oh-so-diverse markets with a product has in common their passion for quality and concern for our environment. Patagonia has a HUGE footprint in the “outdoor” clothing market for both men and women.

So, hopping back to a lesser known play, we still must mention Elroy Apparel which is a designer of women’s clothing that is created with socially and sustainable materials. From dresses to blazers and coats, each of these items is eco friendly and organic for not only the best fit, but also not needing to worry about harmful chemicals or dies. John Patrick Organic is yet another on the list of big names that are going green and eco friendly. More and more people are seeking out this type of clothing due to many different reasons. Concern for the natural resources of the earth, wanting garments that are vegan and cruelty free, concerned about pesticides are just some of the reasons.

More and more big names are either introducing or expanding their eco friendly lines as demand grows for this particular kind of product. With more and more consumers becoming more eco friendly, the demand is growing for product of this sort. The names listed above and more from big high couture designers to unknown and fledgling designers are looking at how to make their lines more eco friendly with sustainable resources, and using other materials in order to create a line of very green clothes.   As demand grows, more and more lines from Armani to Target and everything in between will start selling and creating eco friendly line.

So join the fun. Paint YOUR closet Green! (And next thing you know, you may have something to talk about next time you run into Bono !!)

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Booming Brands

Mar-30-2009
Green Clothes

 

OK, so if you have read a fashion mag in the past 5 years or past 5 days, you know that one of the fastest growing sectors in the industry is “eco-fashion”.We like to keep it simple here and just call them “green clothes”, because frankly, everyone has a different definition.But in any event, while you’ve probably picked a few personal favorites, it’s possible that you’ve missed out on a few of those that got lost wandering among the herds in the world organic clothing. One of our goals here is to keep you posted when we see one we think you might be interested in.

The following are some of our favorite ones we chose to feature today:

1. Stella McCartney:While you know the name, and probably know that her collections have been animal-friendly since she began in 1997, you may not have known that she now has an Organic line as well.Her current collection features both dressy and casual pieces, constructed of both organic cotton and organic hemp.Her wares can be found in any of her 11 stores, including flagships in New York, London, Paris and LA as well as 600 other stores in over 50 countries.

We like: In 2007, McCartney introduced “CARE”, the first luxury organic skincare line, containing 100% organic active ingredients.

2. howies:  A family brand, selling one of the most comfortable green couture, howies is a UK-based Company, started with 4 Tshirts in 1995. While the company acknowledges that their clothing might seem to be over priced at the first glance, if the customer calculates their value on sustainability terms, it would prove its worth. We definitely recommend heading on over to their website for a fun read about their beliefs and their history.

We like:howies pledges to give 1% of their turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects.

3. Levis Eco : Huh?When all the big league players started jumping onto the green band wagon, how could the master of jeans stay behind? Yes we are talking about that Levis. They came into the industry with their certified organic cotton denim in the Fall of 2006 and how!With their outstanding collection, they proved themselves once again to be the toughest competitors in their league.

We like: Earth-friendly elements include the use of recycled buttons, rivets and zippers, and natural indigo was used to dye some styles of jeans. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink.

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