“Go Green!!!” has been a slogan adapted by various environmentalist organizations to protect the planet. Due to spreading awareness, now it is being adapted by industrial sector, not to mention the fashion industry as well.
Fashion industry is well known for its cruelty; the use of all those “bad” chemicals when it comes to manufacture clothing is on top of the environmentalists’ hit list. However in the late 20th century, the fashion industry — as they say — “grew a heart”.
The concept of ethical fashion came into being. The idea was implicated with all fashion related products including garments. This further expanded to special trade locations, formally named as eco stores later on.
The entire concept of “ethical fashion” and “eco friendly products” has a deeper meaning than it apparently shows. It’s not just about a bunch of naturally manufactured products that you may acquire. Eco stores are not just places that say “Come shop at our store. We have the largest collection of the eco friendly products”.
The roots go deep — “revolutionary” deep. The word “eco” changes the entire way an industry may operate. “Ethical” gives it the required strength to do so and much more.
The two notions tend to reduce the harmful effects of any production process on the environment, make the product reusable & recyclable, help the economy to grow strong, work for the welfare of the working class and equity in any given society.
The trend of shopping at eco stores in rapidly increasing as people have begun to realize the crucial importance of eco friendly products. First it was considered to be applied only on the perishable food products — one must eat everything close to nature; it’s good for health and saves the planet, too.
Now, it is about everything. Eco stores supply everything from food commodities to natural make-up and ethical fashion wear. This is really something to get the attention of fashion freaks.
Shopping at an eco store helps you take part in the easiest way to save the planet. You don’t need to do anything else but to shop; and of course, to realize the good deed.
Clothing is an item you most frequently shop for. Every time you shop for your fashion wear at an eco store, simply review the process; the chain of good deeds; the loop of happiness.
Eco-fashion or sustainable clothing begins with the production of cotton. So, begin your thinking process from there. Think of the farmers who worked really hard, extra hard, as organic cotton production needs that. No chemicals mean that the farmers have to be on their toes to save the yield from pests.
As the core of ethical fashion is fair trade, rest assured that those hard workers would get a fair payment and may enjoy a reasonable standard of living (which otherwise does not hold a good probability).
This fair trade implies on the entire process, means that everyone involved from step one of production to the final sale will enjoy the benefits. Absence of chemicals ensures better health conditions of the workers as well.
Eco friendly production also looks after the excellent working conditions for the labour class, treating them equal and showing respect in all manners.
All this creates a healthy working environment, less-troubled people form a well-functioning society and as they are paid well, they can also enjoy various luxuries. All these are signs for inviting investments and a growing economy.
The sustainable clothing is now in the market, so there must be a place which deals as fairly with people as they were dealt with throughout the production process; no ripping off, no unethical profit margins, power to the people, equity, welfare and eco friendly.
Eco stores operate keeping all these things in mind. They deal with only those companies which produce eco friendly products and most of them have entire departments of used products, especially ethical fashion wear. Recycling and reusing is the top priority.
The investors follow all the ethical codes and target the welfare of society. Efforts to save natural resources are a highlighted feature in there so to save mother earth.
Most people like following latest trends, so take a step and start following the exciting new trend of shopping for your ethical fashion wear at an eco store. Take your part today is making this world a better place to live.
So what do coffins, shoe cream and race cars have in common? They are all part of my favorite blog post to date! Read on to see where eco friendly creativity is taking us in our everyday lives, after we put on the green clothes!
The latest buzz in the marketplace is about the fabrication and use of eco friendly products. All you hear these days is “environment this….” and “environmentally friendly that…..”! Getting the best deals of eco products and charms of eco stores have become irresistible; but why so???
The primitive methods were tedious however safe for nature and more eco friendly. But these days, we are in such a terrible haste that we forget to notice the negative effects of these technological advancements on our environment.
We fail to speculate how awful things might end up for the generations to come if we don’t realize the importance of using eco friendly products for even the most mundane, as well as the arcane things in life.
All that we need is some imagination with a little hint of care and concern. It is not like we should stop using the modern inventions that make our lives so easy. Nobody here at Greenclothes is advocating a return to the horse and buggy! We just need to get a little more creative about how we make stuff. Eco friendly products are manufactured based on the three R’s: reduce, reuse and recycle.
Electronics, toiletries, beauty products, cooking gear, pet products, laundry products and even clothes are made eco friendly now. Who knew that “eco friendly clothing” would be considered some day?
There are hundreds of eco friendly products being manufactured these days. Some are weird, some are interesting and some will surely make you laugh.
Want to be buried or cremated?
Ever heard of eco friendly coffins? They are called “Ecoffins” in short, made up of banana sheaves or bamboo. The caskets are decomposed along the bodies. The manufacturers believe that it’s more eco friendly than cremating a body.
The pets’ role!
Using a sheep’s wool is well heard of but did you know that some people shave their pets (cats and dogs) and use their fur to be spun into yarn? The yarn is used for almost all the same purposes as wool. The products are called eco friendly because they tend to save tons of animal fur from otherwise being wasted.
Edible shoe cream — really?
Yes, really! This shoe cream is made up of all the natural ingredients that are also edible. It is multipurpose and has no harmful effects. Hundred percent natural, zero chemicals! Shine your shoes with it or spread it on a toast instead of jam, your choice!
The pollution sensitive dress
It has been invented and works pretty well. The dress gets all wrinkled up when exposed to pollution. I’m not sure how this HELPs the environment, but I suppose it at least brings it to everyone’s attention!
Eco friendly racing car
This is something no one could believe but here it is. Built by a university student as an industrial project; he was able to put together a racing car that was entirely composed of natural products; from the outer body to the eco friendly fuel. The top speed of the “eco speedster” is 150 miles per hour. Definitely not a joke! Now that’s a responsible ride I could get excited about.
Typewriter ear rings
IBM Selectric typewriter balls are being used to make ear rings. The balls are light and kind of look cute. This is certainly the best recycling project as nothing is more cherish able than a bunch of cute accessories. Yes, I know. If you’re under 30, you’re still trying to figure out what a Selectric is! Don’t worry about it. Just put on your earrings and be ironically stylish!!
Water powered alarm clock
No batteries required — just water. An electric current is generated by the electrodes through a combination of water and salt inside the clock. The current is strong enough to last a couple of days. Change the water to keep the clock running. Admin’s note: If I ever had a problem with the snooze button, I fear a very wet floor by my bed!
A solar bag to charge your laptop
Probably one of the most useful eco friendly products is this solar bag! It has the capability to charge the laptop and all your other handy gadgets like cell phones, iPod, etc. Guilt-free gadgetry at its best.
The environment is a sensitive issue and is directly influenced by all our acts. We are polluting the earth 24/7, awake and asleep, intentionally and unintentionally; and many don’t even seem to be bothered about it.
There is so much that can be done by us to take charge of things. Taking one step forward and demanding for eco friendly products is the foundation for persuading the stake holders to do a better job than this. That is why we salute you, the readers and supporters of greenclothes.org, for making the extra effort by coming here to learn how you can make a difference thru eco fashion.
In order for us to sustain, we need to change the way we live. We need to be more selective in what products we use in our daily routine so that we can stop this world from falling apart.
Since ages, fashion has been one of the most important factors of every civilization. People have devoted their lives to set a new trend and making others look good — or you may say “style in a better way”. It’s a race that everyone wants to win.
A parallel race, supported by many other groups, is for saving the environment. You switch on the TV and you’ll find whole channels dedicated to fashion and environment, both fighting for their own separate causes.
Yet their paths often cross when environmentalists accuse the fashion industry to be absolutely cruel towards the environment (which isn’t entirely untrue, by the way)
Some thought that life without changing fashion trends is no life at all, while ditching the planet can be translated as death to all on the longer run. What good would fashion serve on a dead planet???? The realization of the fact gave birth to the concept of eco-fashion, also known to be sustainable clothing.
It is also called “fashion with a conscious” by some trend setters. Eco-fashion is very important on many levels. The concept tends to change the entire production process affecting several lives throughout.
The concept of eco-fashion is based on the three R’s of recycling and the three Legs of sustainability; reduce, reuse, recycle and economics, ecology, (social) equity, that is everything needed to make the planet and the society a better place to live.
Reviewing the general fashion industry, numerous harmful chemicals are used for making synthetic fiber, dying, bleaching, etc. Even the natural cotton is poisoned with tons of chemicals. Those chemicals are disposed of improperly hence polluting the rivers (and other water sources) and air.
The chemicals also affect the sustainability of clothes. Therefore they are discarded sooner than later. Most of them cannot be even reused due to their worn out condition.
Secondly, the working class in fashion industry (or any other, as a matter of fact) isn’t often paid that well in most of the countries. The working conditions are also unbearable; long hours, no considerable protection against the harmful chemicals used for production, persistent ailments and the list can go on forever.
Eco-fashion changes all of it. The process starts from the core; that is the production of organic cotton. The yield is grown using all the organic means. No insecticides and pesticides, use of organic fertilizers and a lot of hard work.
Cotton naturally comes in different colours. The typical shades are red, yellow, mauve and orange. If naturally coloured organic cotton is used, use of dyes and bleaching agents is discouraged, having a positive impact on pollution control.
Sustainability of clothes is also increased manifold. Clothing becomes more durable because of the absence of chemicals (natural colours do not fade away that easily), can be fairly reused and ultimately recycled.
The yield of organic cotton is lesser however the profit margins are good as the cost of productions is not that high and also because eco-fashion believes in fair trade.
Eco-fashion stake holders that obtain organic cotton make sure that the farmers get rewarded for their efforts and stay above the poverty line by all means.
Imply the ethical code throughout the eco-fashion production process that is procurement of raw material, transporting it to the factories, manufacturing, distribution and finally the sale; the society moves towards economical growth and stability.
The purchasing power of the entire working class involved improves, increasing the demand of many products. With an increased demand, the production process in those sectors would flourish, generating further investment and employment for more which will in turn improve their purchasing power —- and the cycle goes on.
With the economic prosperity and social equity, the society can rid itself of many evils leaving the people to excel and prosper.
Fashion is something that people will never let go of. All the better if it is eco friendly and creates stronger social bonds rather than creating hatred and inferiority complexes.
It is a huge industry; being flourished worldwide and can play a very important role for saving the planet in many different ways. Eco-fashion gives you sustainable clothing, a healthier environment and a prosperous growing economy. Is there anything else you can ask from people “who can style you in a better way”????
Organic cotton has been there for quite some time but it has only come to the lime light recently. In fact, cultivation of cotton started as organic cotton due to a very limited demand and unavailability of chemical fertilizers and pesticides at that time. But with the passage of time demand started increasing and due to mass production needed technological innovations such as high yielding varieties, pesticides and chemical fertilizers were developed and so the cotton crop, as we know it today, was born. Whereas, cotton is thought to be very beneficial for people with all sorts of skin, the truth is that it is not!
So what is it that different organic cotton and the ordinary cotton that we use in the everyday lives? Well, to be precise there is a hell lot of difference between the two. The cotton products that we use commonly in our everyday lives combine a lot of factors which are injurious to are health and our environment. The whole process of growing cotton as we know it today is based on practices that are harmful both for us and the environment around us. Now we will analyze how they are harmful.
First of all, the high yielding varieties that are achieved through genetic engineering disturb the natural biodiversity and endanger the original species of plant. Secondly, cotton crop consumes a lot of minerals from the soil. It is not feasible to keep growing cotton without circulating the crop. Therefore, chemical fertilizers have to be used for continuous cropping of cotton. This causes the soil to burn and lose all its important minerals. Once this happens, there is no way of reclaiming the soil and desertification starts occurring, which means that rich soil turns into barren sands over the time.
Then there is another factor: pesticides. Because cotton is such a historical crop that has existed since time immemorial therefore it has also given enough time for the species of insects that thrive on it. These insects and pests are responsible for destroying the cotton crop and decreasing its yield or output. Therefore, chemicals called pesticides and insecticides are used to get rid of them and achieve maximum output. But these pesticides are extremely poisonous. They not only kill the harmful insects and pests but also kill the one that are useful for the crop like the ladybird.
Further, these chemical fertilizers and pesticide sprays contaminate the air. They settle in the fibres of cotton and are accumulated in them only to harm our bodies when we use them in our dresses. Secondly, the spray also endangers the livestock that are kept near the farm where the pesticide is sprayed. They poison the livestock and the poison is transferred from these kettle to us through the dairy products and meat products that we consume from these sources. These pesticides are also carried with air to the human working in the field or living near the area to poison them. And most of all they are responsible for adding greenhouse gases and destroying the ozone layer.
All these factors are the reasons why people are turning more and more to the organic cotton, again, these days. The whole concept of agriculture is reverting back to as it originally started because of the fact that it was much healthier for us and the environment. Organic cotton is obtained from all natural means of production without any usage of chemicals on any level.
First of all, there are no high yielding, bio-genetically manipulated varieties used in organic cotton to achieve high yield. Then the crop is grown on circulation basis meaning that once cotton is cultivated another crop will be cultivated from the same soil to fulfill the mineral deficiency. Thirdly, the pesticides and insecticides and all sorts of chemical fertilizers are strictly off limit for certified organic cotton as they are poisonous. The result of all these restrictions is that organic cotton contains no poisonous effects that can be harmful for people wearing them. Our environment remains safe as we do not contribute in damaging ozone layer or ruining the rich soil or killing the insects that are beneficial to the cotton crop.
Hemp is an important natural plant which has several uses to humankind. It is a prehistoric plant which means that hemp existed from the times when even the humans had not learnt to read and write and when no recorded history was available. In fact, some of the historians and archaeologists are of the view that hemp predated Stone Age and dates back somewhere to the Neolithic period. This means that hemp was potentially one of the first, if not the first, fibre that human every used to fashion themselves some sort of a dress.
Throughout the history, hemp has been an extremely useful crop for humanity which would fulfil many of his needs in daily life. Hemp has been commonly used in paper industry, bio-fuel making, cordage, making healthy foods and also for fashioning plastic which is biodegradable. However, these were only some of the uses that hemp has or had for humankind through the course of their history and it does not, at all, means that hemp was limited to fulfilling needs in these aforementioned areas. In fact, the first and the most important role of hemp for humankind was for creating dresses for themselves from hemp plant and this is still being done.
Now that we know how historically significant hemp has been right from the beginning or inception of humans, probably, we must move to the more important task which is the theme of this article as well: this means discussing the role of hemp as a fibre for fashioning out clothes and dresses and forming fabric out of it. But first we will have a brief look at the advantages of sustainability that hemp crop offers naturally to its farmers and perhaps you will be able to see why hemp is one of the most important eco-friendly fabrics that are present today.
So starting now with the advantages of sustainability that hemp crop offers to its farmers; we must say that hemp is exactly opposite to cotton, which is the most widely used fabric in the world today. Whereas the plantation of cotton is very exploitative for the soil as it consumes a lot of minerals from the soil and leaves it dead after a few cycles of continuous cultivation, hemp is actually complementing for the soil. Hemp crop takes very few minerals from the soil and more than two third of these minerals are restored back into the soil with each growth cycle of hemp.
Another advantage that hemp crop has is that unlike cotton which attracts all sorts of insects and pests to feed on it, hemp is not prone to such pest attacks and this ability is natural; not achieved through genetic manipulation. Due to this factor hemp does not rely on chemical pesticide sprays to get rid of harmful pests. This, again, makes hemp more eco-friendly and health friendly as well. The roots of hemp plant are really long as well which means that it can hold the soil very well and prevents soil erosion from wind and floods.
Sustainability and eco-friendliness are not exactly the points that everyone is looking up to as a basis of their crop selection. Everyone wants to make good money from their crop and no matter how good or bad it is to human health and environment, if it gives you good money, people will plant it. I mean look at all the poppy cultivation. Therefore, hemp has to be good on this account as well; and it is. Due to no reliance on fertilizers and pesticides the cost is down and due to almost four times greater yield than cotton on a given area, hemp is also considerably more profitable.
It has been noted that almost 80% of human clothing were fashioned from hemp fabrics until 1920s. You might be in for a shock when you come to know that your favourite jeans manufacturer – Levi Strauss – primarily used to make jeans from hemp. Many of the brands in clothing are again catching up with the trend of using hemp in their garment products due to the environment friendly nature of this fabric and also due to the profitability attached with using hemp fibre in fabrics.
Bamboo Fibre – The Fabric of 21st Century
When you start thinking of bamboo you will start with imagining panda or baboon forests, landscaping and about construction industry etc. Rarely would it ever occur to you that bamboo may also have a use as a fabric, and that to an extremely exquisite one. Employing very eco-friendly and natural techniques of processing the bamboo fibre can be turned into a fabric which exceeds cotton in its softness and silk in its drape. Further advantages of bamboo fibre include inexpensiveness, durability and eco-friendliness due to the minimal amount of signature that its formation leaves on the environment; which is less than organic cotton when compared.
Apart from this, bamboo fabric can be used in all four seasons of the years and it is compatible with all sorts of skin; sensitive or not. In summers it offers features like high absorption capabilities and non-stickiness with your skin. The natural pores that exist in the bamboo fibre allow for excellent ventilation of air and therefore, bamboo cloth can keep you cool even during the hottest of the days. All these properties were associated with cotton but when we look closely they exist more in bamboo cloth than in any other fabric.
Getting bamboo for making fibre and processing it has the minimum amount of effect on the environment and therefore the fabric formed from bamboo fibre is graded green and eco-friendly. Whereas most of the forests would take as long as over 60 years for recovering completely, an average bamboo forest has the ability to fully recover in three years at max. This keeps the environmentalists away from raising slogans against it and ensures sustainability as well. With every growth cycle, the carbon dioxide and other greenhouse gases are consumed by bamboo plants to grow up again, which means that it is actually cleaning up the environment.
Unlike cotton, which is the prime source of fabrics nowadays, there is no need of using chemical pesticides on bamboo. In fact, “bamboo kun” which is thought to be an excellent anti-bacterial substance and bacteriostasis bio-agent can be mixed with bamboo fibre during the process of its formation. This adds anti-bacterial properties to the bamboo fabric which stays on it quite permanently even after washing scores of times. And unlike the addition of anti-bacterial agents with other fabrics, bamboo kun is complementary for all skin types and does not develop any sort of irritations.
The use of bamboo fibre for making fabrics and clothes is on the rise these days. With textile industry previously been over-taken completely by the people ignorant to the environment and health of their consumers, now things are moving into the right direction. Due to the added pressure from environmental enthusiasts and growing awareness about consumer benefits, textile owners have to use eco-friendly and human health friendly materials like bamboo to fashion out clothes now. Bamboo fibre can be rich in colours and the exquisite touch of softness, absorption, durability and anti-bacterial properties make it stand out clearly among all its rivals.
Bamboo fabrics are so cool and well ventilated that they received a title of “Air-Conditioning Dress”. Bamboo fibre absorbs the sweat very well during the hot spells and is able to dry quickly. Plus it is very soft and does not get stuck with your skin during really warm and humid conditions. The ability of being processed with anti-bacterial and deodorizing substances makes it very safe for health and for use by people with all skin types. Although, unlike most of its competitors, bamboo has no long history of being used as an eco-friendly fabric yet it has become one of the most important ones in today’s context.
Bamboo fabric is really making it to the lime light now as more and more fashion designers – who call themselves eco-fashion designers – revert to bamboo fabric to be used in their fashion collections. The greatest use of bamboo fabric has been made in making baby garments and linens due to the softness and absorption that it offers. Even lingerie today is being manufactured from bamboo fabric due to its cotton like comfort and silk like feel. It is also used in fashioning yoga pants due to the kind of unique comfort it offers that you need to focus completely.
Yes, we’ve written about soy fabric before, but we find the idea fascinating! So we’ve done a little more research.
Our world is changing quickly and that too not in all good ways that we would have wanted to see it changing but in bad ways too. All the anthropogenic activities have caused immense damage to the environment that we live in and that is the reason that today we live in a world that is becoming hotter by the day. If we do not become cautious today then we will leave a barren, resource less world to our next generation who will hold us responsible for destroying this world which was once beautiful. The caution has to start today and from the activities that we heedlessly perform everyday without even considering what effect they would have on our environment.
One of these heedless activities that we never ever considered to be harmful or even affecting our environment was the way we dressed and the materials that we bought as fabrics. Cotton is one of our most preferred clothing product and if we look at the cost of growing cotton and producing cotton clothes that is paid by the environment; it is immense and we totally overlook it. Right from the growth of cotton crop to the production of cotton fibre and making of cotton cloth, the practices are highly damaging to the eco-system.
When it comes to eco-friendly fabrics we hear about organic cotton again. But growing organic cotton still has considerably higher impact on the eco-system. A much more eco-friendly fabric that world is coming across now is the soy fabric. Yes, soy; which is known for the milk to be used for preparing our coffee or as an ingredient in our hand creams and the candles, can now be turned into fibre to make clothes for us which are not only very eco-friendly but also very healthy, comfortable and stylish in wearing.
What is it exactly, then, that makes soy fabric so good? Well, to start off we must look at the environmental side of it as we started with the issue of considering the environmental side with our clothing selection. Soy fabric is fashioned out of a material known as hulls of soy. This was once considered to be a waste and had to be disposed off but now it is discovered that it can be used to form soy fibre that can be used in making excellent fabric to be used by humans.
Turning a waste into something worthwhile is good for environment. Secondly, the soy fabric is completely biodegradable which can be very easily understood as we know that it is a by product of what was basically a vegetable. Then there is the fact that soy has a much lesser impact on environment and eco-system as compared to growing even the organic cotton. It takes much less off the soil and requires no pesticides, which means no damage to the eco system and to the ozone layer. Thus, we know that soy fabrics are completely eco-friendly from all aspects.
Now we must move on to the other areas that were that primary selection criteria for choosing clothing. Comfort, style and pricing. To start with, soy fabrics are extremely comfortable as they are porous in nature. This means that they do not trap air and keep your body easily ventilated all the time. This makes you sweat less even in the hot days. Then there is the quality that it is highly absorbing and quickly drying which means that even if you sweat, it will not make you feel uncomfortable like most of the man-made fabrics like polyester.
Soy fabric has amino acids in it which are responsible for making our blood circulation better. They are suitable for all skin types. Some of the research also identifies that soy fabric has collagen in it which is good for your skin.
Soy fabric is so soft and drapes so well that it has been given the title of vegetable cashmere. So if it is styling that you are looking forward to soy fabric is the fabric for you. The pricing is a bit higher than ordinary clothing but that is because of the fact that soy is obtained from all organic sources and also because of the fact that it is just a recent discovery. But I personally feel happy to pay a bit extra to keep healthy personally and to keep my environment safe.
So what determines the environmental friendliness or eco-friendly materials and substances are the current buzzwords of today? Everyone is looking for materials that are not harmful to Mother Nature rather on the contrary they are complementing to the nature. In the past, the only basis of selection for our clothing was either style or price but now there is an addition to this criterion as well. Environmental friendliness has also been integrated into the criterion of cloth selection and that is the primary reason why eco-friendly fabrics are gaining prominence every day. Eco-friendly fabrics have been there for quite some time but it is now, due to increased environmental awareness, that everyone is taking interest in them.
Apart from the hue and cry raised by the environmentalists and the awareness created for saving Mother-Nature there is the factor that these eco-friendly fabrics are also better for the health of the user than using the ordinary clothes that we wear ordinarily every day. The reason for eco-friendly fabrics being better for ordinary everyday user’s health is that they are not taken from polluted sources. All eco-friendly fabrics are grown or manufactured in a very environment friendly manner which includes the condition that there is no use made of harmful chemicals like pesticides. Why does this matter? Intensive scientific testing has proven that the human body actually absorbs the residual chemicals from the fibers that are woven into clothing!
Some of the eco-friendly fabrics available for your better choices today are:
• Organic cotton
• Soy (Wha?! Yes, Soy. See our other articles about soy.)
To make sure that the eco-friendly fabrics are really eco-friendly and not bogus claims, there are strict measures that the producers and manufacturer of such fabrics have to follow. First of all, the criterion is to use no chemicals or pesticides on your crops if you are using naturally grown material for your fabric. This constitutes to “organic” designation. If you are not using natural crops to make eco-friendly fabrics you should use completely biodegradable material with no harmful chemicals used in dying or other processes of fabric formation. If the material is not biodegradable it must completely obtained from recycled resources. This is what is referred to as “sustainable” material.
The checks and balances are not only reserved for the manufacturing and pre-manufacturing part but even small things such as transportation of these materials from the country of origin to the country of consumption or processing is also brought into consideration when awarding the title of eco-friendly fabrics to any fabric. Hence, the criterion covers every aspect from plant growth to the transportation of these materials and the product that satisfies each of these standards is then titled as eco-friendly fabric.
Eco-friendly fabrics are undoubtedly better both for the consumer directly and the environment that we live in but there is one downside to these eco-friendly fabrics as well. This down side is the extra price that such materials cost to you. Growing crops such as cotton and jute without using pesticides is costly. Similarly, replacing chemicals in dying and manufacturing process makes the production of the final product more expensive than ordinary. And lastly the transportation criterion for eco-friendly fabrics also contributes in raising the cost quite a bit. This is the reason why all such eco-friendly products cost so much more than ordinary products, and eco-friendly fabrics is no exception. This limits the affordability of such materials only to the well off people.
While not every piece of fabric can lay claim to all of different “green” criteria of being sustainable, organic or fair trade, they are all positive steps in the right direction of dressing in harmony with Earth.
It’s not unusual to hear about celebrities “going green” nowadays. In fact, we regularly mention them here on Greenclothes.org. But it’s refreshing to see one taking it a step farther, as she steps on the red carpet this spring for awards shows. Livia Firth, the lovely bride of British movie star Colin Firth, is a producer in her own right as well as proprietor of a green shop in Chiswick High Road called Eco Age. When she realized how many awards shows and premier events they would be attending this year, she challenged herself to wear only eco-fashion! According to Firth, to qualify as “green”, a garment has to respect “labour rights, repurposing, up-cycling, low waste, low carbon, low impact, sustainable fibres, alternative fibres and some organic fibres” – without sticking out like “a sustainable sore thumb.”
She is blogging about the experience on Vogue.com where she is also encouraging other women to seek more earth-friendly alternatives when dressing up for those special evenings out. I for one look forward to seeing what she can come up. If she can pull it off with the aplomb that I expect, it will give a lot of other women the courage to do the same, that eco-fashion can be just as glamorous as the latest couture from Rodeo Drive!